Getting In The Zone

My Top 3

In our busy advertising agency, getting in the zone can be difficult. Between phone calls with clients resolving everything from a website design change to a copywriting revision and internal meetings to ensure that the whole team is on the same page as we proceed with a project, it can be a challenge to maintain focus on specific task and see it through to completion.  

For me to get in the zone, I think about a project on my tasklist prior to initiating my responsibilities, set up all of the resources I need to use, and plug my headphones in to listen to a certain type of music - without too many words and with a good, steady beat. So, as I write this blog and think about what project I will work on next, I’m thinking about what music might be a good fit. For the scriptwriting I need to do for an occupational therapy company, I’m thinking reggae and for the content plan of a website integrated with search engine optimization for a U.S. and international systems operations company, I’m thinking jazz. Swing by my office and you might actually see a dancing copywriter in action.